Team-Tested Practices
Doctor talking with patient.

Personalizing the need for screening can be helpful for the patient.

Patients Need Screening? Make It Personal

Cancer screenings save lives, but patients can be reluctant to get tested. Instead of belaboring the numbers, one medical team in the Northwest made it personal; they saw patients as people and not statistics. They individualized stories to match the patient. They talked about real-life cases like the doctor who received a positive screening result but is doing well because it was caught early. In a two-year span, the clinic increased its rate from 72.7 percent to 81.7 percent, exceeding the target.

What Got Results

  • Identifying eligible members for colorectal screening
  • Developing a personalized story for each patient to make it relevant
  • Creating a follow-up process to ensure patients are following through with the test
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