Cancer screenings save lives, but patients can be reluctant to get tested. Instead of belaboring the numbers, one medical team in the Northwest made it personal; they saw patients as people and not statistics. They individualized stories to match the patient. They talked about real-life cases like the doctor who received a positive screening result but is doing well because it was caught early. In a two-year span, the clinic increased its rate from 72.7 percent to 81.7 percent, exceeding the target.
What Got Results
- Identifying eligible members for colorectal screening
- Developing a personalized story for each patient to make it relevant
- Creating a follow-up process to ensure patients are following through with the test