What Sponsorship Means
Sponsors are the go-to people for UBT co-leads, providing resources, guidance and oversight. Effective sponsorship is a key ingredient in moving a team to high performance. If you’re a sponsor, provide your teams with the support they need to create an environment where UBT members are always learning, always improving and always innovating. It’s important for management, union and physician sponsors to model the behavior they want to see in UBT co-leads and members.