At-home tests can save lives through early detection but patients need to comply. An internal medicine unit in Union City, California, had low return rates for their Fecal-Immunochemical test (FIT) kits. Their solution was to reach out to patients by phone, email, and by using bright fluorescent notes in the FIT kits that read: “This test detects early signs of COLON CANCER.” The outreach volume was high but it worked as the success rate of return on colorectal screenings jumped from 12.6 percent to 59.4 percent in six months.
What Got Results
- Reaching out to patients
- Emphasizing the value of taking the colorectal screening test
- Identifying at-risk patients whenever they come into the office